Let’s say you spent a lot of time and energy making a great piece of video content. Wouldn’t you want people to see it? How can you guarantee that the video you worked so hard on will be watched?
If you plan to post your content on social media, like Facebook, there is a ton of other content to compete with. We all scroll through our newsfeeds, avoiding ads that feel like spam while searching for the next piece of content that catches our eye.
Data shows that viewers who watch the first 3 seconds of your video are twice as likely to watch to the end. Also 85% of Facebook videos are watched without sound.
That’s why the first 3 seconds are super important! Check out these videos made by real people like you and let’s break down what they did right.
1. Entertain and intrigue
One way to capturing attention in the first 3 seconds and hook your viewers is to connect the content of your video to something fun, entertaining, or intriguing that everyone likes.
Ask a question offer a titillating fact or put a dog butt in your video and you’re halfway to a great first 3 seconds.
2. Fit in, be relatable
People browse Facebook to browse content about their friends and interests. Because we’re bombarded with advertisements both online and offline throughout our day we are extremely good at catching advertisements.
It’s important to fit in, speak the language of your audience and try to communicate to them in a way that doesn’t make them feel like they’re just being sold something all the time.
3. Offer specific, useful and timely help
Another way to reach people in the first few seconds of your video is to help them solve the specific problem that’s bothering them or find something they were already looking for.
Remember, it’s important to be specific, concise and helpful. It is equally important to have big bold captions, vibrant colors and imagery that will catch as many eyeballs as possible.